How to implement the European Fitness Day
Before the Event
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1
Review information provided by ISCA in the form of toolkits, marketing materials, etc (download)
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2
Decide what you will do to celebrate the most active day in Europe. You can:
- Open your doors and provide the public with a taster of your activities. and/or
- You can download the free dance and choreography and celebrate the fitness day by organizing the FlashMOVE (a dance flash mob) in your club
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3
Solicit your internal partners: your staff, own members, etc. Solicit your external partners: media, other partners, corporate partners
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4
Engage your partners through internal kick off meeting or via e-mail, direct mail, skype meetings and external meetings
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5
Plan the promotion of your particiaption in the European Fitness Day.
- Plan on-line social media promotion
- Plan own-media campaign – yours and through your partners’ channels. Please use the following #EFD #findyourmove #beactive
ON THE DAY
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1
Promote the Most Active Day in Europe
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2
Invite members and non-members to visit your facility and try out your offers
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3
Take pictures, video and promote your European Fitness Day activities on social media with #EFD #findyourmove #beactive